Vision & Mission

To provide wallet friendly natural rubber products for global customers and ensure the satisfaction of our stake holders through ethical business and world class quality and use business to inspire and implement solutions to global environmental crisis.

To become a globally recognized, prestigious company in coir industry through synergistic business investment, differentiation through innovation, passion through empowerment, cost through economies of scale and world class systems and procedures that bring in delight of our customers.

To enhance the wealth generating capability of the company in a globalizing environment, within the framework of law, and to benefit society at large through Innovation, Quality, Productivity, Human Development and Growth.

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The leading name in rubber & coir floor covering industry.